The Ave at USC is now open- located on the 3rd level of the USC Bookstore!

This collaboration between The Ave and The USC Bookstore brings a unique custom experience to campus, allowing students to truly show their Trojan pride with a selection of exclusive, officially licensed USC gear.

USC worked closely with The Ave to develop an on-demand, veritcally-integrated solution that brings fans, friends and students a one of a kind collection of designs. The Ave at USC is the only place in the world to get USC Custom Converse!

Shoe Expert Mike finishes up a pair of custom USC kicks for a customer

Featuring the same on-demand experience as our Venice flagship location, The Ave at USC allows students to create their custom shirts, Chucks & Vans while they wait- our team of Experts handles the rest!

Our Design Wall at The Ave at USC

We offer a broad selection of premium garments, allowing our visitors to create a truly custom piece with their own unique combinations - from hoodies to tees, crop tops to tanks, muscle tees & more.

Trojans + Fight On & USC Lined Text Crop Tops

Our custom USC Chucks & Vans feature classic, official USC logos as well as brand-new designs only available at The Ave at USC.

SC Interlock Logo Vans and custom Trojan Head Chucks

Graf Collage Custom Chucks featuring original, officially licensed USC artwork

Want to see more? Stop in our shop on the 3rd Level of the USC Bookstore at 840 Childs Way & browse our design catalog. Let us create your custom Trojan Gear- show your USC Spirit in custom style!